How to Price Your Home to Sell — Without Leaving Money on the Table

1. Understand the Local Market

Your home doesn’t exist in a bubble — it competes with other listings in your neighborhood. That’s why your first step should be a Comparative Market Analysis (CMA). This evaluates:

• Recent sales of similar properties (size, condition, location)

• Active listings (your current competition)

• Expired listings (homes that didn’t sell — often due to overpricing)

If most homes like yours are selling in the ₱6M–₱6.5M range, pricing yours at ₱7M without significant upgrades could backfire.

2. Consider Timing and Seasonality

In many markets, homes sell faster and at higher prices during certain times of the year. Spring and early summer tend to be hot for real estate. But even if you're listing off-season, pricing right can make all the difference.

3. Factor in Upgrades and Condition — But Be Realistic

If you’ve added a new kitchen, solar panels, or custom closets, those upgrades matter — but they won’t always result in a peso-for-peso return. A buyer sees value, yes, but not necessarily your full investment.

On the flip side, if your home needs repairs or updates, buyers will factor that into their offer — or avoid the listing altogether if it’s overpriced for its condition.

4. Avoid Emotional Pricing

You love your home — you’ve made memories there. But buyers don’t pay for sentiment. Overpricing based on emotional value is one of the biggest mistakes sellers make.

Work with your agent to look at hard data, not feelings.

5. Use Strategic Pricing

There’s a big difference between listing your home at ₱5,990,000 vs. ₱6,000,000. That tiny shift can open your listing to a wider audience searching in the ₱5M–₱6M range.

Psychological pricing is powerful — don’t ignore it.

6. Don’t Chase the Market — Lead It

If your home sits on the market for too long without offers, it may become “stale.” Buyers wonder what’s wrong with it. You might end up doing multiple price reductions just to get attention again.

Instead, price competitively from the start, attract serious buyers early, and potentially spark a bidding war.

7. Get Professional Guidance

Working with a trusted real estate professional can make all the difference. A good agent knows the local market, has access to up-to-date data, and understands buyer behavior. They’ll guide you in pricing your home to generate interest without sacrificing your bottom line.

Final Thoughts

Pricing your home correctly is a mix of art and science. It's about market trends, data, timing, buyer psychology, and strategy. When you get it right, you create buzz, attract real offers, and sell on your terms.

Thinking about selling? I'd be happy to provide a free market analysis of your home — no strings attached.